Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, postal address
• Business Information: Company name, job title, business address
• Account Information: Username, password (encrypted), account preferences
• Communication Data: Records of your communications with us, including emails, phone calls, and support tickets
• Marketing Preferences: Your consent and preferences for receiving marketing communications

1.2 Technical Information

We automatically collect certain technical information when you use our website:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on site, referring websites, click-through rates
• Location Data: General geographic location based on IP address
• Cookies and Tracking: Information collected through cookies and similar technologies

1.3 Tracking Device Data

For customers using our tracking products and services:

• Location Data: GPS coordinates, movement patterns, geofencing alerts
• Device Status: Battery levels, connectivity status, diagnostic information
• Usage Analytics: Feature usage, performance metrics, error logs

2. How We Use Your Information

2.1 Primary Purposes

We use your personal information for the following purposes:

• Service Delivery: Providing tracking services, customer support, and account management
• Order Processing: Processing purchases, managing subscriptions, and handling returns
• Communication: Responding to inquiries, providing updates, and sending service notifications
• Technical Support: Troubleshooting issues, providing software updates, and maintaining service quality

2.2 Secondary Purposes

With your consent, we may also use your information for:

• Marketing: Sending promotional materials, product updates, and newsletters
• Research and Development: Improving our products and developing new features
• Analytics: Understanding user behavior and website performance
• Personalization: Customizing your experience based on preferences and usage patterns

2.3 Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to fulfill our contractual obligations
• Legitimate Interest: Processing for our legitimate business interests, balanced against your rights
• Consent: Processing based on your explicit consent (which you can withdraw at any time)
• Legal Obligation: Processing required to comply with legal requirements

3. Information Sharing and Disclosure

3.1 Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in:

• Payment processing and financial services
• Cloud hosting and data storage
• Email marketing and communication services
• Analytics and website optimization
• Customer support and help desk services

All third-party providers are bound by strict confidentiality agreements and data protection requirements.

3.2 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal proceedings, court orders, or regulatory requirements
• Protect our rights, property, or safety, or that of our users or the public
• Investigate fraud, security breaches, or other illegal activities
• Enforce our terms of service or other agreements

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the new entity, subject to the same privacy protections outlined in this policy.

4. Data Security and Protection

4.1 Security Measures

We implement comprehensive security measures to protect your personal information:

• Encryption: All sensitive data is encrypted in transit and at rest using industry-standard encryption
• Access Controls: Strict access controls and authentication mechanisms for all systems
• Regular Audits: Regular security audits and vulnerability assessments
• Staff Training: Comprehensive data protection training for all employees
• Incident Response: Established procedures for responding to security incidents

4.2 Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Account Data: Retained while your account is active and for 3 years after closure
• Transaction Records: Retained for 7 years to comply with financial regulations
• Marketing Data: Retained until you opt out or withdraw consent
• Technical Logs: Retained for 12 months for security and troubleshooting purposes

4.3 International Transfers

If we transfer your data outside the UK, we ensure adequate protection through:

• Standard Contractual Clauses approved by the UK authorities
• Transfers to countries with adequacy decisions
• Binding Corporate Rules where applicable

5. Your Rights and Choices

5.1 Data Subject Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data to another service provider
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Rights Related to Automated Decision-Making: Request human review of automated decisions

5.2 How to Exercise Your Rights

To exercise any of these rights, please contact us using the details provided in Section 8. We will respond to your request within one month.

5.3 Marketing Preferences

You can manage your marketing preferences by:

• Clicking "unsubscribe" links in our emails
• Updating your account preferences
• Contacting us directly

5.4 Cookie Management

You can control cookies through your browser settings or our cookie preference center. Please see our Cookie Policy for more information.

6. Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Update the "Last updated" date at the top of this policy
• Notify you via email if the changes are significant
• Post a notice on our website
• Request new consent where required by law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

8. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Supervisory Authority

If you are not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113

9. Definitions

For the purposes of this Privacy Policy:

• "Personal Data" means any information relating to an identified or identifiable natural person
• "Processing" means any operation performed on personal data, including collection, use, storage, and deletion
• "Data Controller" means the entity that determines the purposes and means of processing personal data
• "Data Processor" means an entity that processes personal data on behalf of the data controller
• "Consent" means freely given, specific, informed, and unambiguous indication of agreement